To maintain a high level of service, we’re not onboarding new clients until June. You can still join the waitlist by clicking on one of the programs above.
Thanks so much for your patience. It’s currently just me managing clients alongside a full-time job, but I’m working hard to support everyone as best I can.
NEXT INTAKE JULY 2025
Discover the Workouts
Train with Loretta!
12-Week Learn to Run E-Book
We’re excited to launch our 12-Week Learn to Run E-Book! Inside, you’ll find strength training by coach Loretta Hogg, nutrition guidance from Sarah at Seed Nutrition, and a progressive running plan from Olympian Sam Tanner — everything you need to start running strong, safely, and with confidence. Let’s get moving!
Real Life Changes
Hannah Berry - Ironman Athlete
After years of competing in IRONMAN and 70.3 events worldwide, I struggled with recurring injuries. Just over a year ago, I committed to strength training twice a week with Loretta, and I’ve been injury-free since. Not only have I gained strength in the gym, but it’s also improved my swimming and biking, leading to my best career results.
Loretta’s programs are tailored to my sport and injury history, while being efficient and enjoyable—easy to maintain even while training abroad. Strength training is now a permanent part of my IRONMAN preparation, and I can’t recommend Loretta enough!
Sam Tanner - Olympic 1500m Runner
A few years into my professional 1500m running career, I had my first gym assessment with Loretta. She quickly identified key weaknesses, and through her programming, I’ve seen huge gains in strength and stability—leading to personal bests of 3:31 in the 1500m and 1:46 in the 800m.
Loretta works closely with my coach and physio, adjusting workouts to fit my training phases. Her expertise has been a game-changer in my performance and progression.
Eva Goodison - New Zealand Triathlete
After multiple stress fractures, I knew something had to change. Inspired by Dr. Stacy Sims' book Roar, I embraced heavy lifting—and it transformed my performance. Strength training has boosted my power, speed, and bone density, keeping me injury-free.
Now, the gym is just as essential as swimming, biking, and running. It keeps me strong, resilient, and faster, with the added bonus of incredible mental benefits. Strength training isn’t just part of my routine—it’s a non-negotiable.
LORETTA
LOVES
LIFTING
Strength and Conditioning for Elite Athletes and Women
Meet Loretta
Loretta, a full-time strength and conditioning coach, helps women optimize performance at every stage of life. As a preferred provider for Dr. Stacy Sims, she blends endurance sports expertise with cutting-edge research on women’s physiology. Specializing in strength training and sprint intervals, Loretta tailors programs to build resilience, confidence, and peak performance—especially for active women in perimenopause. Whether you're starting out or refining your training, her evidence-based approach empowers you to thrive in sport and life.
My Fitness Journey
Loretta's fitness journey began in surf life-saving, open water swimming, and cross-country. While she no longer competes, her passion remains strong through running, swimming, and strength training—fueling her dedication to her clients.
As a female strength coach in a male-dominated field, Loretta brings a unique perspective, combining real-world experience with cutting-edge research from Dr. Stacy Sims. She tailors training to women's physiology, helping them build strength and confidence at any stage of life.
Whether you're new to lifting or fine-tuning your training, Loretta is here to help you unlock your full potential.
Proudly working with
